One common misconception is that "if you pray enough or fast enough, your church will grow". Another misconception is that, "if I build or buy a better or bigger building, the people will come". While the spiritual components are critical and while having a comfortable environment is essential, these are not the main reasons why pastor's fail to see the growth in their ministries that they desire. In actuality, the reality is much more basic. Think about it for a moment. Everything about the Kingdom of God is simple. God saw to that. All Jesus' parables used every day common concepts. So why is growing your church so difficult? We believe it is because we have over complicated something that is naturally simple and in the process violated natural laws. Let's use the analogy of a farmer. You, pastor, are the farmer. You've been given ten acres of prime land. What is the first thing you should do? Well among other things, one of the first goals has to be to get seed into the ground, right? Because without seed in the ground you have no chance of getting a harvest, right? So why does it make sense in the natural but we lose the concept when we come back to the spiritual? Why do we think that our church will grow (harvest) without first putting seed into the ground? The seed in the case of church growth is simply "inviting people to attend". And that's really all Ministry Marketing is, simply inviting people to visit. How does McDonalds get you to visit and buy a Big Mac? They market (advertise). How does Mercedes Benz get you to spend a small fortune on their luxury car? They market and appeal to your desire for their product. So here again, why is it so difficult for us to understand how to grow the church? But before we can embark on a Church Growth Campaign it is first essential that we understand the dynamics of a successful church visit. I mean, let's face it, your church can't grow without visitors coming. And if those visitors don't come back then all the marketing in the world won't help you. So, how does a church create an Experience for visitors that is powerful, impacting, memorable and has them talking about your church days after the service is over? If you think the answer to that question is of value to the life and growth of your ministry then you need the KMS Visitor Impact Analysis. The Visitor Impact Analysis is designed to give you (the pastor) a detailed report from the perspective of the potential visitor. We then give you detailed suggestions in a report for improving any problem areas. The net effect of this report will enable you to clearly identify problem areas and address them before any Church Growth Campaign is initiated. This will then give the ministry a much better opportunity of attracting, keeping and converting visitors into productive members.